Post by account_disabled on Nov 23, 2023 2:36:51 GMT -5
Below we want to show you two success stories in the use of Amazon Marketing Cloud so that you can learn in a more practical way the possibilities that this tool offers.
SimpliSafe and the increase in its ROAS by 109%
SimpliSafe is a home security company that markets technology such as wireless cameras, smoke detectors, smart locks or security systems, among others.
SimpliSafe wanted to improve its sales (especially from new customers) and its notoriety in the Amazon home security section. To do this, it used AMC with the Asia Mobile Number List aim of obtaining data from unique audiences and locating those with a higher purchase intention .
After four weeks, ROAS (Return on Advertising Investment) increased by 109% and cost per unit sold decreased by 65%. In addition, SimpliSafe managed to increase the percentage of purchases by new customers by 29%.
SpoonfulONE and the perfect combination
SpoonfulONE , for its part, is a baby nutrition brand that trains the stomach of the little ones so that the introduction of allergens is safer.
They sell their products in the baby nutritional products category on Amazon, which is very competitive. As SpoonfulONE is an emerging brand, it needed a marketing strategy that would get more customers and increase its audience reach. They turned to AMC to get a more holistic view of their strategy and optimize it . In the end they managed to find the perfect combination of channels to achieve the desired results. For example, they found that audiences exposed to both display and Sponsored Products ads made purchases three times as much as those who were only exposed to the latter.
Course: How to run advertising campaigns on Amazon Advertising