Post by account_disabled on Jan 27, 2024 5:17:08 GMT -5
Almost more important than the right language is consistency . The works of different authors will never sound the same - fortunately, because this creates versatility and variation. However, there are some basic elements of style that all writers should keep in mind. Determining general guidelines for addressing interested parties and the writing style for different types of text looks professional and strengthens the corporate identity . Target group-appropriate expression Like the choice of topic, the decision for a specific writing style should also be geared towards the target group.
The use of a buyer persona is particularly helpful for this purpose . With the ideal customer in mind, you can put yourself in the recipient's shoes and judge what they like. Addressing your readership requires some thought. Do Europe Cell Phone Number List you want to address your customers on a first-name or first-name basis? If your target group is particularly young or if this approach better suits their lifestyle, it is definitely appropriate to be on a first-name basis with them. Siezen is more polite and professional, but also more distant. This decision in particular should be enforced uniformly. The use of technical language or colloquial language should also be reconsidered with the buyer persona in mind. Which form of expression appeals more to your target customers? As a rule, excessive use of foreign words is more likely to deter than impress.
The same applies to artificial colloquial language. Nevertheless, the language used by a video game distributor, for example, should differ significantly from that of a financial advisor.group, while the latter is better off using a more scientific style of expression. Intensive engagement with the target customers is therefore essential for choosing the right tone. If this is done, the relationship with the readers can be further strengthened. Choose the appropriate text type Not only the preferences of the customer, but also the choice of text type influences which language style is perceived as appropriate. In addition to product texts, service pages and information texts about the company, the production of content formats is an important task for the text creators.
The use of a buyer persona is particularly helpful for this purpose . With the ideal customer in mind, you can put yourself in the recipient's shoes and judge what they like. Addressing your readership requires some thought. Do Europe Cell Phone Number List you want to address your customers on a first-name or first-name basis? If your target group is particularly young or if this approach better suits their lifestyle, it is definitely appropriate to be on a first-name basis with them. Siezen is more polite and professional, but also more distant. This decision in particular should be enforced uniformly. The use of technical language or colloquial language should also be reconsidered with the buyer persona in mind. Which form of expression appeals more to your target customers? As a rule, excessive use of foreign words is more likely to deter than impress.
The same applies to artificial colloquial language. Nevertheless, the language used by a video game distributor, for example, should differ significantly from that of a financial advisor.group, while the latter is better off using a more scientific style of expression. Intensive engagement with the target customers is therefore essential for choosing the right tone. If this is done, the relationship with the readers can be further strengthened. Choose the appropriate text type Not only the preferences of the customer, but also the choice of text type influences which language style is perceived as appropriate. In addition to product texts, service pages and information texts about the company, the production of content formats is an important task for the text creators.