Post by account_disabled on Apr 29, 2024 23:31:24 GMT -5
You Need Before You Spend Time on Outreach Knowing how much you should pay an influencer can be really hard . With the help of influencer marketers I’ve put together a series of insights into g influencer pricing . Our goal is to help you feel more comfortable and confident making sure you ’re paying the right amount for your g collaboration . Here we go . Generic pricing benchmarks for g influencers don’t help much . These pricing benchmarks from a study I showed marketers I asked them to rate the accuracy of the benchmarks based on their experience . = Very inaccurate = Very accurate. We got every possible answer multiple times. Everyone had a different experience but the average answer was ( quite inaccurate). The fundamental problem with generic benchmark studies is that there are so many factors that influence pricing: geography, market niche, metrics like engagement rate and fake followers (more on that soon), campaign profile and deliverables, and duration of collaboration.
Limited (i.e. one-time contract or one-year contract) brand (big brands are worth working with and usually get better deals) () This is why everyone has such a different experience . This raises a question for new marketers : How do I determine what to pay if I can’t trust benchmarks ? This entire article is intended to provide insights to support your decision-making capabilities when it comes to influencer pricing Netherlands WhatsApp Number List First here are two quick tips from people who have been through your experience. Reach out to as many influencers as possible to start understanding the market price of your niche . “ Start contacting as many influencers and institutions as possible from the beginning . You will build your own database of price range information and learn about industry standards in your niche . – g -Link K , head of influencer marketing at affiliate manager Gg , also recommends the same approach: “ Suppose you are new to the industry and want to build relationships .
Let them know about upcoming events , introduce yourself and ask about rates so you can consider influencers for these events . “ Get the overall average and use it as a better benchmark. Use it as your negotiating position . Set a budget based on customer acquisition costs . Know before you start talking to influencers Your own limits. “Figure out how much you can pay to get clients . And try to predict the influencer's sales using any data you can get your hands on (e.g. their past affiliate performance , average views , story link clicks , etc.). "" This way you can estimate the maximum budget for your first collaboration. Once you have some performance data you can move on to negotiations . – Senior Influencer Manager Estimating this way is n’t exact but if you’re feeling lost in the early days then this is a great way to start paying influencers .
Limited (i.e. one-time contract or one-year contract) brand (big brands are worth working with and usually get better deals) () This is why everyone has such a different experience . This raises a question for new marketers : How do I determine what to pay if I can’t trust benchmarks ? This entire article is intended to provide insights to support your decision-making capabilities when it comes to influencer pricing Netherlands WhatsApp Number List First here are two quick tips from people who have been through your experience. Reach out to as many influencers as possible to start understanding the market price of your niche . “ Start contacting as many influencers and institutions as possible from the beginning . You will build your own database of price range information and learn about industry standards in your niche . – g -Link K , head of influencer marketing at affiliate manager Gg , also recommends the same approach: “ Suppose you are new to the industry and want to build relationships .
Let them know about upcoming events , introduce yourself and ask about rates so you can consider influencers for these events . “ Get the overall average and use it as a better benchmark. Use it as your negotiating position . Set a budget based on customer acquisition costs . Know before you start talking to influencers Your own limits. “Figure out how much you can pay to get clients . And try to predict the influencer's sales using any data you can get your hands on (e.g. their past affiliate performance , average views , story link clicks , etc.). "" This way you can estimate the maximum budget for your first collaboration. Once you have some performance data you can move on to negotiations . – Senior Influencer Manager Estimating this way is n’t exact but if you’re feeling lost in the early days then this is a great way to start paying influencers .